The unseen but essential work on websites Imagine not updating any of the software on your smartphone for years. The operating system would slow down and the apps would eventually stop working properly. None of the software would be supported and bugs would not be fixed. Eventually your phone would come to a grinding halt. […]
Why reinvent the wheel if you can learn about marketing from others? And you don’t even have to do an online course on digital marketing to gain some insight. Apart from helpful online articles, why not learn from the real thing like a marketing campaign or someone else’s use of their logo. Whether they hit […]
Shopify has exploded in popularity. Best suited to small and medium online stores, now they also cater for large scale stores which is why big brands like Nestle, Red Bull and Tesla also use them. Sometimes it can be difficult to get simple answers to discover if a platform like Shopify is right for your […]
The movies we choose to watch tells us something about ourselves – our feelings and the environment we live in. Lets be honest – life has changed for everyone. We are living under the cloud of a Coronavirus outbreak, so our habits are bound to have altered in response to such massive change. Streaming data […]
The main issue of Coronavirus is obviously health. But what about the unseen impact? Lets try to make sense of it… Life after Coronavirus Designers, marketers and branders should understand the environment around us and the psychology of people. So, when a world altering event happens, we need to understand how it will change behaviours. […]
We’re all a bit tired of hearing about the train wreck called Brexit. But there’s one part of Brexit worth looking at again. A branding exercise we can all learn from… The TV dramatisation ‘Brexit: an uncivil war’ depicted Dominic Cumming’s role in the Brexit referendum. It provided insight into how the underdog campaign won, leaving […]
Psychology should be used in marketing communications to make brands enticing In our visually cluttered world it isn’t easy to catch people’s interest. There is a secret to making creative communications that matter to people. It’s about understanding how evolution has hardwired our brains to find certain things appealing. Marketing communications can use brain evolution to influence decisions […]
The rules have changed – there’s a new power game The world is full of noise with everyone competing to be heard. Everyone is after everyone’s business. It’s the age of competition. Linkedin and Facebook look more like each other by the day. Social media has become a wall of sound. Design has also become […]
A solid base is needed for luxury brand marketing Without the right foundation in place, you’ll be left asking what went wrong with your marketing. A luxury brand that’s not enticing will always be hard work and investing in promotion won’t reap the rewards expected. The problem is the conventions of the luxury market […]
There are signs when it’s time to re-brand You know your branding isn’t working like it should. Maybe it isn’t right for your company. Maybe it doesn’t convey who you are, or it’s not enticing enough. Increased competition, new leadership, a merger or a startup are all typical reasons for a re-brand. There’s many variables with branding […]
Colours brand meaning and which are best suited for your brand If you’re expecting to see a list of different colours meaning for brands, then sorry to disappoint. Those articles are absolutely everywhere, so you shouldn’t have any trouble finding one. But thanks for visiting! Ok, now we’ve separated the wheat from the chaff and got […]
I am not a user. I am not traffic. I am a person. A real person made of flesh and bone, with feelings too. So why has everything become all about data, stats and technology – where’s the humanity?! The people trying to sell things to us don’t see us as human at all. We’re […]