Shopify has exploded in popularity. Best suited to small and medium online stores, now they also cater for large scale stores which is why big brands like Nestle, Red Bull and Tesla also use them.
Sometimes it can be difficult to get simple answers to discover if a platform like Shopify is right for your online store. The simple truth is people use it for two main reasons. And the first reason is…
You won’t rely on us or anyone else!
Plug and play
That’s right, the reliance on web designers, hosting and all those other things is reduced.
Designers can take an existing Shopify template and customise it. The design can still be entirely bespoke to your brand, but starting with a template means not doing it from scratch. This cuts out a whole lot of development time. And saving time means saving money. If you were thinking about your business model changing dramatically, then the coding can be created from scratch without using a template at all.
Shopify has a really easy to use interface, so you don’t need to be tech savvy to update bits of content. And it’s a hub for all the business management stuff, from managing orders, shipping and payments to things like Facebook ads. This means you can get on with running a business and focus on getting more sales, rather than getting bogged down by technology and administrative tasks.
Shopify means more marketing and less messing around
The less time and costs spent on technical stuff like maintenance, security and other updates, the more can be spent on marketing. And marketing is where Shopify really comes into its own.
The popularity of Shopify means there are an abundance of apps for marketers to play with and automate tasks. Shopify has made it easy for anyone to get a state-of-the-art ecommerce store for their brand. Things like improving your conversion rate and managing your store across other channels like social media are within easy reach.
Opportunity for online growth with Shopify
What Shopify offers is the flexibility to create and grow a business. If you are serious about making your online store a success, then Shopify is a great choice.
If you would like to talk to us about creating or revamping your online store, then get in touch.