The rules have changed – there’s a new power game The world is full of noise with everyone competing to be heard. Everyone is after everyone’s business. It’s the age of competition. Linkedin and Facebook look more like each other by the day. Social media has become a wall of sound. Design has also become […]
Web designs to win attention and keep attention. The Big A are a London web design company. But what we do is more than just web design. We understand how to create something that makes people want to explore. We have a range of clients – business and brands of different sizes and in different sectors. But they all have one […]
A brand identity design to win attention and keep it. The Big A are London based brand identity design specialists. What we do is more than just logo design. We understand how to create something that makes people want to look twice and find out more. The hook that attracts people to a brand. Our clients are business […]
A solid base is needed for luxury brand marketing Without the right foundation in place, you’ll be left asking what went wrong with your marketing. A luxury brand that’s not enticing will always be hard work and investing in promotion won’t reap the rewards expected. The problem is the conventions of the luxury market […]
I am not a user. I am not traffic. I am a person. A real person made of flesh and bone, with feelings too. So why has everything become all about data, stats and technology – where’s the humanity?! The people trying to sell things to us don’t see us as human at all. We’re […]
Your website might be easy to use. But if it isn’t compelling then people will go elsewhere. If you have a website that’s easy to use then that’s great. But does your website make users want to explore – does it create interest and build trust? Have you understood your customers and the journey you need […]
Creating luxury property brands that win attention isn’t easy. Almost everyone describes their property brands as luxury, so it’s a crowded marketplace. They often use the same designs and ideas, so there’s a lot of similar looking brands in the property sector. It’s a great opportunity to create something enticing and get ahead of the competition. […]
Cool brands should look effortless. They shouldn’t look like they’re trying too hard. If it looks like you’re trying hard to come across as a cool brand, then that’s not cool. It just seems desperate – the opposite of cool. Being a cool brand suggests you offer something different, and are confident and relaxed about it. The key to effortless […]
Luxury & premium brands can find it difficult to earn attention. To look more appealing and win hearts. Luxury and premium brands can find it particularly challenging to connect with their audience emotionally. Their marketplace is more formulaic than most. From logos to websites, they often copy the same visual language. They get caught up in how they […]
Submit to better creative website design & marketing for your brand Ever come across a button on a website that says ‘submit’? They’re all over the internet. SUBMIT. It seems odd seen out of context like this, doesn’t it? That’s because it’s saying ‘give in’. That innocuous button is asserting its dominance over you. It sounds like you have […]