Design in the age of competition

website design

luxury brand marketing: The essential strategy

A solid base is needed for luxury brand marketing   Without the right foundation in place, you’ll be left asking what went wrong with your marketing. A luxury brand that’s not enticing will always be hard work and investing in promotion won’t reap the rewards expected. The problem is the conventions of the luxury market […]

How Luxury Property Brands Can Win Attention

Creating luxury property brands that win attention isn’t easy. Almost everyone describes their property brands as luxury, so it’s a crowded marketplace. They often use the same designs and ideas, so there’s a lot of similar looking brands in the property sector. It’s a great opportunity to create something enticing and get ahead of the competition.   […]

How To Earn Attention For Your Luxury Brand

Luxury & premium brands can find it difficult to earn attention. To look more appealing and win hearts.   Luxury and premium brands can find it particularly challenging to connect with their audience emotionally. Their marketplace is more formulaic than most. From logos to websites, they often copy the same visual language. They get caught up in how they […]

Your website could be a call to inaction

Submit to better creative website design & marketing for your brand Ever come across a button on a website that says ‘submit’? They’re all over the internet. SUBMIT. It seems odd seen out of context like this, doesn’t it? That’s because it’s saying ‘give in’. That innocuous button is asserting its dominance over you. It sounds like you have […]