Planning 2020

Author: Alex Hearn

planning 2020

Investing in a benchmark year Benchmark years are few and far between. For those who plan and invest in campaigns which piggyback on the anticipation and excitement around benchmark years, the rewards can be significant. 2012 stood out as an Olympic year, but those come around rarely. The last time a benchmark year was only made […]

What Brexit teaches us about branding

We’re all a bit tired of hearing about the train wreck called Brexit. But there’s one part of Brexit worth looking at again. A branding exercise we can all learn from…   The TV dramatisation ‘Brexit: an uncivil war’ depicted Dominic Cumming’s role in the Brexit referendum. It provided insight into how the underdog campaign won, leaving […]

Case story: How a high end construction company got an attention-winning website design

Kenham are a high end construction company with high standards From luxury and super prime to hotels and retail, they provide an impeccable service of excellence. The problem was, their website made them look ordinary. In the construction sector it can be difficult to tell brands apart. Most construction companies websites look like local builders and […]

Marketing communications secrets: Evolution can help your brand

Psychology should be used in marketing communications to make brands enticing In our visually cluttered world it isn’t easy to catch people’s interest. There is a secret to making creative communications that matter to people. It’s about understanding how evolution has hardwired our brains to find certain things appealing. Marketing communications can use brain evolution to influence decisions […]

How one design concept won our client worldwide attention

Our design went viral, winning global attention for our client. Knowing when to disregard convention can capture peoples’ imagination. Ghizlan El Glaoui is a renowned artist who works with light. She wanted business cards that would be memorable – like a piece of her art. Our concept and design for artist Ghizlan El Glaoui garnered attention worldwide, featuring […]

luxury brand marketing: The essential strategy

A solid base is needed for luxury brand marketing   Without the right foundation in place, you’ll be left asking what went wrong with your marketing. A luxury brand that’s not enticing will always be hard work and investing in promotion won’t reap the rewards expected. The problem is the conventions of the luxury market […]

How much does branding cost?

There are signs when it’s time to re-brand   You know your branding isn’t working like it should. Maybe it isn’t right for your company. Maybe it doesn’t convey who you are, or it’s not enticing enough. Increased competition, new leadership, a merger or a startup are all typical reasons for a re-brand. There’s many variables with branding […]

Case Story: Brand Design To Outclass The Competition

Differentiation doesn’t mean standing out.   It means standing shoulder to shoulder with the customer, and outclassing the competition. It’s common to default to a rigid, formulaic design. But design needs to resonate with people. Design should bring clarity and be compelling. It needs to position your brand in the mind of the customer, so they want to reach […]