Making contact Any type of contact your customer has with your brand is important. Online stores know that email marketing can significantly affect the all-important conversion rate if done well. And using existing customers to get more sales instead of paying for new ones is a no-brainer. So email might be the most important contact […]
Shopify has exploded in popularity. Best suited to small and medium online stores, now they also cater for large scale stores which is why big brands like Nestle, Red Bull and Tesla also use them. Sometimes it can be difficult to get simple answers to discover if a platform like Shopify is right for your […]
The movies we choose to watch tells us something about ourselves – our feelings and the environment we live in. Lets be honest – life has changed for everyone. We are living under the cloud of a Coronavirus outbreak, so our habits are bound to have altered in response to such massive change. Streaming data […]
The main issue of Coronavirus is obviously health. But what about the unseen impact? Lets try to make sense of it… Life after Coronavirus Designers, marketers and branders should understand the environment around us and the psychology of people. So, when a world altering event happens, we need to understand how it will change behaviours. […]
We’re all a bit tired of hearing about the train wreck called Brexit. But there’s one part of Brexit worth looking at again. A branding exercise we can all learn from… The TV dramatisation ‘Brexit: an uncivil war’ depicted Dominic Cumming’s role in the Brexit referendum. It provided insight into how the underdog campaign won, leaving […]
Kenham are a high end construction company with high standards From luxury and super prime to hotels and retail, they provide an impeccable service of excellence. The problem was, their website made them look ordinary. In the construction sector it can be difficult to tell brands apart. Most construction companies websites look like local builders and […]
The Big A are trusted with a massive variety of brands. One of the most interesting was Leonidas. It was a relaunch for this heritage swiss watch brand, founded in the 1800’s. They were formerly part of Tag Heuer and had a long and fascinating visual history. The Big A investigated their various identities before […]
Psychology should be used in marketing communications to make brands enticing In our visually cluttered world it isn’t easy to catch people’s interest. There is a secret to making creative communications that matter to people. It’s about understanding how evolution has hardwired our brains to find certain things appealing. Marketing communications can use brain evolution to influence decisions […]
The rules have changed – there’s a new power game The world is full of noise with everyone competing to be heard. Everyone is after everyone’s business. It’s the age of competition. Linkedin and Facebook look more like each other by the day. Social media has become a wall of sound. Design has also become […]
Our design went viral, winning global attention for our client. Knowing when to disregard convention can capture peoples’ imagination. Ghizlan El Glaoui is a renowned artist who works with light. She wanted business cards that would be memorable – like a piece of her art. Our concept and design for artist Ghizlan El Glaoui garnered attention worldwide, featuring […]
Web designs to win attention and keep attention. The Big A are a London web design company. But what we do is more than just web design. We understand how to create something that makes people want to explore. We have a range of clients – business and brands of different sizes and in different sectors. But they all have one […]
A brand identity design to win attention and keep it. The Big A are London based brand identity design specialists. What we do is more than just logo design. We understand how to create something that makes people want to look twice and find out more. The hook that attracts people to a brand. Our clients are business […]