When is an email not just an email?

Author: Alex Hearn

When is an email not just an email?

Making contact Any type of contact your customer has with your brand is important. Online stores know that email marketing can significantly affect the all-important conversion rate if done well. And using existing customers to get more sales instead of paying for new ones is a no-brainer. So email might be the most important contact […]

How Coronavirus will change our world

The main issue of Coronavirus is obviously health. But what about the unseen impact? Lets try to make sense of it… Life after Coronavirus Designers, marketers and branders should understand the environment around us and the psychology of people. So, when a world altering event happens, we need to understand how it will change behaviours. […]

What Brexit teaches us about branding

We’re all a bit tired of hearing about the train wreck called Brexit. But there’s one part of Brexit worth looking at again. A branding exercise we can all learn from…   The TV dramatisation ‘Brexit: an uncivil war’ depicted Dominic Cumming’s role in the Brexit referendum. It provided insight into how the underdog campaign won, leaving […]

Case story: How a high end construction company got an attention-winning website design

Kenham are a high end construction company with high standards From luxury and super prime to hotels and retail, they provide an impeccable service of excellence. The problem was, their website made them look ordinary. In the construction sector it can be difficult to tell brands apart. Most construction companies websites look like local builders and […]

Marketing communications secrets: Evolution can help your brand

Psychology should be used in marketing communications to make brands enticing In our visually cluttered world it isn’t easy to catch people’s interest. There is a secret to making creative communications that matter to people. It’s about understanding how evolution has hardwired our brains to find certain things appealing. Marketing communications can use brain evolution to influence decisions […]

How one design concept won our client worldwide attention

Our design went viral, winning global attention for our client. Knowing when to disregard convention can capture peoples’ imagination. Ghizlan El Glaoui is a renowned artist who works with light. She wanted business cards that would be memorable – like a piece of her art. Our concept and design for artist Ghizlan El Glaoui garnered attention worldwide, featuring […]