The Big A are trusted with a massive variety of brands. One of the most interesting was Leonidas. It was a relaunch for this heritage swiss watch brand, founded in the 1800’s. They were formerly part of Tag Heuer and had a long and fascinating visual history. The Big A investigated their various identities before […]
Psychology should be used in marketing communications to make brands enticing In our visually cluttered world it isn’t easy to catch people’s interest. There is a secret to making creative communications that matter to people. It’s about understanding how evolution has hardwired our brains to find certain things appealing. Marketing communications can use brain evolution to influence decisions […]
The rules have changed – there’s a new power game The world is full of noise with everyone competing to be heard. Everyone is after everyone’s business. It’s the age of competition. Linkedin and Facebook look more like each other by the day. Social media has become a wall of sound. Design has also become […]
Web designs to win attention and keep attention. The Big A are a London web design company. But what we do is more than just web design. We understand how to create something that makes people want to explore. We have a range of clients – business and brands of different sizes and in different sectors. But they all have one […]
A brand identity design to win attention and keep it. The Big A are London based brand identity design specialists. What we do is more than just logo design. We understand how to create something that makes people want to look twice and find out more. The hook that attracts people to a brand. Our clients are business […]
A solid base is needed for luxury brand marketing Without the right foundation in place, you’ll be left asking what went wrong with your marketing. A luxury brand that’s not enticing will always be hard work and investing in promotion won’t reap the rewards expected. The problem is the conventions of the luxury market […]
There are signs when it’s time to re-brand You know your branding isn’t working like it should. Maybe it isn’t right for your company. Maybe it doesn’t convey who you are, or it’s not enticing enough. Increased competition, new leadership, a merger or a startup are all typical reasons for a re-brand. There’s many variables with branding […]
Differentiation doesn’t mean standing out. It means standing shoulder to shoulder with the customer, and outclassing the competition. It’s common to default to a rigid, formulaic design. But design needs to resonate with people. Design should bring clarity and be compelling. It needs to position your brand in the mind of the customer, so they want to reach […]
We’ve come up with some captivating and creative design & marketing ideas to win attention for our clients. We’ve also got more subtle ways to earn attention, but that’s not what we’re talking about today. Businesses and brands often want that idea with the ‘wow factor’. Something to hook people in and make them memorable. Whether it’s […]
Colours brand meaning and which are best suited for your brand If you’re expecting to see a list of different colours meaning for brands, then sorry to disappoint. Those articles are absolutely everywhere, so you shouldn’t have any trouble finding one. But thanks for visiting! Ok, now we’ve separated the wheat from the chaff and got […]
I am not a user. I am not traffic. I am a person. A real person made of flesh and bone, with feelings too. So why has everything become all about data, stats and technology – where’s the humanity?! The people trying to sell things to us don’t see us as human at all. We’re […]
Your website might be easy to use. But if it isn’t compelling then people will go elsewhere. If you have a website that’s easy to use then that’s great. But does your website make users want to explore – does it create interest and build trust? Have you understood your customers and the journey you need […]