Creating a Serious Brand Without Being Boring

Case Story

Creating a Serious Brand Without Being Boring

PGB Gitlin Baker Solicitors are a serious firm, providing legal services for the corporate market. The legal sector is very ‘me-too’, using similar images, words and designs. But serious doesn’t have to mean boring.   PGB Gitlin Baker Solicitors wanted a brand identity to stand out and represent their offer. They compete with large firms […]

Stop Being Professional

Stop being professional and be memorable:   How to cut through the clutter. Clients often tell us that one of their most important values is ‘being professional’. But it’s not an offer that’s enticing to clients – it’s a basic assumption. Like we assume you won’t go to a meeting dressed as a chicken while doing […]

Rebranding The Big A

The Big A rebranding was well overdue.   Our old brand identity was looking dated and no longer accurately communicated what we did – both great reasons to rebrand. We examined our market position & why people used The Big A – our brand proposition. We looked at what motivated people to buy from us on a human level. […]