Cool brands should look effortless. They shouldn’t look like they’re trying too hard. If it looks like you’re trying hard to come across as a cool brand, then that’s not cool. It just seems desperate – the opposite of cool. Being a cool brand suggests you offer something different, and are confident and relaxed about it. The key to effortless […]
PGB Gitlin Baker Solicitors are a serious firm, providing legal services for the corporate market. The legal sector is very ‘me-too’, using similar images, words and designs. But serious doesn’t have to mean boring. PGB Gitlin Baker Solicitors wanted a brand identity to stand out and represent their offer. They compete with large firms […]
Stop being professional and be memorable: How to cut through the clutter. Clients often tell us that one of their most important values is ‘being professional’. But it’s not an offer that’s enticing to clients – it’s a basic assumption. Like we assume you won’t go to a meeting dressed as a chicken while doing […]
The Big A rebranding was well overdue. Our old brand identity was looking dated and no longer accurately communicated what we did – both great reasons to rebrand. We examined our market position & why people used The Big A – our brand proposition. We looked at what motivated people to buy from us on a human level. […]