Creating luxury property brands that win attention isn’t easy. Almost everyone describes their property brands as luxury, so it’s a crowded marketplace. They often use the same designs and ideas, so there’s a lot of similar looking brands in the property sector. It’s a great opportunity to create something enticing and get ahead of the competition. […]
Cool brands should look effortless. They shouldn’t look like they’re trying too hard. If it looks like you’re trying hard to come across as a cool brand, then that’s not cool. It just seems desperate – the opposite of cool. Being a cool brand suggests you offer something different, and are confident and relaxed about it. The key to effortless […]
Luxury & premium brands can find it difficult to earn attention. To look more appealing and win hearts. Luxury and premium brands can find it particularly challenging to connect with their audience emotionally. Their marketplace is more formulaic than most. From logos to websites, they often copy the same visual language. They get caught up in how they […]
Submit to better creative website design & marketing for your brand Ever come across a button on a website that says ‘submit’? They’re all over the internet. SUBMIT. It seems odd seen out of context like this, doesn’t it? That’s because it’s saying ‘give in’. That innocuous button is asserting its dominance over you. It sounds like you have […]