Advertising
The big A creatively expresses your offer in a tone and with an impact that attracts your target market. Communicating in the language of your clients helps you to get the Return On Investment you need.
Beck’s Beer
Becks Music Inspired Art. Combining Becks heritage in music with their long heritage in supporting New British art and artists, Ladyhawke created a bespoke label design for Beck’s (shown above - far right). Lexis PR pushed the boundaries further and organised a Ladyhawke gig at Village Underground with live design (re-interpreting the label design).
The Big A applied a mixed media design to a 3.5 foot high oval shape (the shape of a Beck’s label) completed within 3 hours at the Ladyhawke gig. The Independent did a double page spread on the live design activity using pictures from the night.
The combination of music and art is a natural one for Beck’s and follows on from collaborating with Massive Attack, The Chemical Brothers, Gilbert & George, Damien Hirst and Tracey Emin.