Email marketing has a short space of time to be effective because users can be inundated with communications. The big A always ensures that your brand and offer are communicated immediately. Specialist coding maximises visibility by recipients.
The brand and its values are communicated with immediacy. Their positioning is communicated as being at the front of a fast moving race and they’re asking you to keep up with them. Buttons click through to relevant parts of their website. The content of the email underlines their expertise and achievements.