A brand identity design to win attention and keep it.
The Big A are London based brand identity design specialists. What we do is more than just logo design. We understand how to create something that makes people want to look twice and find out more. The hook that attracts people to a brand.
Our clients are business and brands from different sectors. But they all have one thing in common: they want a brand identity with immediate impact, that people connect with at a glance.
The Big A start projects with a plan of how to win attention. We look at your market position and brand values to gain insight into your business. But the important part of creating a strategy is understanding people and their emotional motivations for buying.
Then we can create an authentic, enticing brand identity that resonates with people.
Here are some examples of brand identity designs we created that win attention.
An influential PR agency.
We gave them a bold and dynamic logo. The red graphic also worked as a standalone icon, with connotations of a power button. The logo was an interpretation of a finger pressing a doorbell – achieved by combining typography and a simple graphic.
Their brand identity is instantly recognisable and helped position them as a progressive, influential company for brands and entertainment.
* Project Featured by Design Week
Exclusive household staffing agency.
The logo conveys the idea of finding the best fit. It was inspired by the shape of a bow tie and the classic diamond pattern.
As well as communicating their brand value, it also conveys a sense of elegance, luxury and authenticity. All of which gives them an advantage over the competition.
A Swiss Watch company
A heritage brand, founded in the 1800’s and formally part of Heuer. We revived and refreshed the most famous iteration of their many logos. We updated the typeface and modified the entire look to make it look more up to date while keeping a retro feeling.
The logo was designed with their handcrafted approach in mind.
Luxury property developer
Earlsgate offer genuine best in class quality and creating sought after destinations. We created a brand identity to look more more elegant and exclusive than the others.
We created a motif with a light, airy, spacious feel – perfect for an authentic luxury property brand. We did this by repeating the letter ‘E’ and putting them together into a pattern. This not only created a destination in the middle to represent their product, but also looked like a floor plan.
We modified a geometric typeface for a contemporary look with some dynamic personality.
And here’s what some of our clients think about what we do for them: